The Social Marketing Project in Bangladesh

 Problem Statement: As part of the universe of discourse say-so condition program in Bangladesh, PSI introduced two products -Raja condoms and Maya hindrance pills. unalike traditional merchandiseing, PSI was involved in societal trade. everyplace the time the gross revenue of Raja increased enormously and we were productive in grabbing a major part of market sell in Bangladesh. plainly in issue of Maya the sales started declining later on a period. Even though we were marketing Maya at a cheaper price, the competitors with higher price became successful in the market. The profit bank earned by retailers and wholesalers was very innate(p) depression for Maya compared to similar products in the market so they did not promote sales of the product. introductory when Maya was introduced, it was a successful in terms of sales. But as time passed, people hearty various bad notions close the pill. They associated the pill with birth overlook, considered it as an in ferior drug beca office of its low price & deoxyadenosine monophosphate; the side effects caused by out-of-door factors were also tie in to it. Even the doctors advised not to use Maya because they thought it to altogetherow side effects. Objective: Our main nonsubjective was to control the population explosion in less developed countries through spread of family planning information and product. We were concentrating on the reduction of population in Bangladesh via two products- Raja condoms and Maya contraceptive pills. But over a period of time the sale of Maya got declined. So our sub target area is to improve the sale of Maya with the help of naked as a jaybird marketing strategies and thus improve the population control activities in Bangladesh. Comparison between Maya and Raja:The same marketing outline was used to promote Raja and Maya. But on that point were more or less factors which made these products distinct in nature. One was seen as an over the cou nter consumer product darn the other was a ! the right way drug. In case of Raja the target consumers were men. And the products were readily getable in all the shops. So...If you want to get a integral essay, order it on our website: OrderCustomPaper.com

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