How Did Ippy identify her market Essay

Ippy identified her mart by realizing a individual(prenominal) need for herself and her family. Muslim women clothing was scarce, and there was express mail competition in that particular market, curiously where she lived. With a growing Muslim population, she knew this idea could work, especially with limited competition.What knowledge, skills, and abilities did Ippy have before starting her company? What startup be did she have? Being a Muslim woman, Ippy knew that there was a limited market for the clothing. Also, having gr induce up sewing her own clothing for closely of her life, she had the skill required to offer this as a for profit redevelopment to other Muslim women. As far as startup costs, she solely had to cover material, as the labor was covered by her. With word of give tongue to marketing, she spend little on advertising and the market grew on its own accord.Why might Business Week have named Ippy as an the Statess Best Young Entrepreneurs finalist? They named her this because there was a need for this market that was not being satisfied by anyone at the time. With organization and divergent styles, she offered a unique product for a niche market.Ippy participated in a program that helped her turn her sewing talent into a business. What type of care was it? Who provided it? Ippy used aschool program that was focused on young entrepreneurism. The Springfield skilful College offered this course to help further ideas and put things in play for Ippy.