Continuing with the plan development, this part will focus on the Essay

Continuing with the plan development, this part will focus on the marketing, operations and insurance components. It needs to pr - Essay Example These components are essential since they can determine the success of the restaurant in its operations. Additionally, the plan will outline how I will provide insurance for all employees, and insurance for my restaurant. II. Marketing Plan: In general, I have four methods that will be used to carry out marketing activities for my new restaurant and these include the following: the traditional way by words of mouth, online media, banner & brochures, and redemption door prize& discount. I believe that these methods would increase the popularity of my Hawaiian restaurant and this strategy can also contribute towards attracting a lot of customers. II.1.Words of Mouth One of the crucial aspects in business is the use of traditional method of marketing where the word of mouth will be utilized. The members of society often respond in different ways to a market offering where they may be surprised, disgusted or complain due service failure. Therefore, words of mouth are essential since they can be used as the initial strategy to respond to the concerns of the members of society and the targeted consumers. With this opportunity at hand, I anticipate that my restaurant will be one of the hottest spots in Washington D.C. since it will be the only Hawaiian restaurant. ... I am pretty sure that this word of mouth marketing strategy will help me to attract a lot of loyal customers because of family relationships and ties with the employees. This strategy will positively contribute to the success of the restaurant in its operations since it will mainly involve direct interaction with the potential customers. II.2.Online Media During the current period, it can be seen that the media particularly social media have been transformed into an effective platform for people to discuss various current issues, and events. I will hire people with good public relations, and communication skills to organize and manage my social media campaigns for my Hawaiian restaurant. First of all, I am going to concentrate on Yelp, and Trip Advisor because people often refer to these websites when they are looking for a restaurant in their area. I should try to create and maintain trust among the customers that will visit my restaurant. I will also make sure that we give feedback to the customers through Yelp, and Trip Advisor. In addition, my public relations division should update the restaurant website, Facebook pages, Instagram, and Twitter with current events, new menu, and any changes with our office hours every week. This will attract people to visit my restaurant to see upcoming events such or musicians who will entertain my Hawaiian restaurant customers. II.3. Banner & Brochures This is one of the marketing strategies that I will use for my restaurant. I will create attractive banners and place them on the streets, and I will also hire students from college and high school to spread the brochures at the Metro station, and public grocery stores. There would also be a frequent brochure that will highlight my restaurant’s future